Branded storefronts
Launch under the business’s identity and domain.
AURELIA · E-COMMERCE
Aurelia is Hyperlane Labs’ e-commerce platform for branded storefronts, product discovery, cart and checkout, ordering, pickup, local delivery, and customer communication.

SELL ONLINE
Launch under the business’s identity and domain.
Help customers browse useful categories and product detail.
Carry the order through checkout and supported payments.
Give staff a defined, visible fulfillment handoff.
Support agreed pickup and local-delivery workflows.
Keep status and order history in the branded experience.
INDEPENDENT, CONNECTABLE
It can launch as the business’s e-commerce system and connect with domains, data, and external services where supported. PHYSALIA is optional—not a prerequisite.
THE RELATIONSHIP
Aurelia helps the business sell online. PHYSALIA helps the business understand and operate what happens across the business.
LAUNCH SCOPE
Payment, domain, catalog, pickup, delivery, and integration capabilities depend on the merchant’s systems and agreed implementation scope.
START A CONVERSATION
We’ll map the brand, catalog, checkout, ordering, and fulfillment path before recommending a launch scope.